March 18, 2024
Barbie bests Netflix’s Maestro in VoD battle of the Oscars
“Barbie” emerges as a clear winner; accumulating a far larger audience than any other nominated movie, right after the arrival to the platforms, far surpassing Netflix’s nominee, “Maestro” by 45%. In the first 7 days since release Barbie (Max) was viewed by 4.1 million unique viewers, compared to Maestro’s (Netflix) 2.8 million. Especially pressing as, at time of writing, Netflix has more than double the amount of active users of Max in the US.