Insights

News & Insight

June 4, 2024

Fallout finds a Radiant Reception

But did poor timing and gaming oversight hamper franchise marketing?‍ The Fallout TV series, Amazon’s $153 million adaptation of the popular game, became the platform's biggest premiere with 91 million viewing hours across 102 million views in its top 17 markets. Despite a heavy marketing push targeting gamers through Twitch, the show’s watch party failed to draw significant engagement compared to other major Twitch events. This suggests Amazon's continued struggle to effectively leverage Twitch for mainstream media promotions and highlights the platform’s resistance to non-gaming content.

June 2, 2024

Star Wars: Andor — Disney+ viewership data summary in the United States and the United Kingdom [ENG]

‍The tense story, created by Tony Gilroy, was released on Disney+ on August 31st, 2022, and became a considerable success — as it gained the approval of the most demanding Star Wars saga's fans. And the fact that Andor's crew started filming the second season before the end of the first one is probably the best review of this series.The main character of Andor (Diego Luna) is a rebel spy already known for also highly appreciated Rogue One: A Star Wars Story. Using an already familiar and respected protagonist might have contributed to the series' success. But, to be perfectly sure how exactly the audience responded to Cassian Andor's return, we've looked into the Showlabs data.

May 15, 2024

Netflix Bets Big on Sports: Can $150M Per Game Win Over Live Viewers?

Netflix's $150 million per game sports investment faces challenges as viewers are unprepared for live events.

April 25, 2024

The World Went Crazy About the Calvin Klein Ad

The Bear series on Hulu experienced a surge in viewership in January 2024, attributed to Jeremy Allen White's Calvin Klein ad. 11.3 million Unique Viewers spent 29.3 million hours watching, a significant increase from the previous month.

April 25, 2024

Did it Trend - Taylor Swift: The Eras Tour (Taylor’s Version)

Taylor Swift's concert film "The Eras Tour" made waves on Disney+, with $75 million paid for streaming rights. Premiering in theaters, it earned $261.7 million. Released on Disney+ in March 2024, it quickly became the most-watched music film ever, with 7.8 million US viewers in the first week, representing nearly 20% of all Disney+ profiles.

April 10, 2024

The Final Chapter of MIPTV: A New Era Begins

MIPTV has officially concluded its final chapter in Cannes, marking the end of an era while paving the way for new opportunities in the television industry. As attention shifts to the upcoming MIP London, excitement builds for fresh connections and innovative developments in the evolving landscape.

April 9, 2024

MIPTV Wrap-Up (Presentation): A Look at Content, Streaming, and AI’s Future

Our Research Director, Jonathan Broughton, wrapped up MIPTV 2024 by highlighting the trends shaping the television industry. From genre evolution and co-production deals to the rise of FAST/AVOD and AI’s increasing role in content creation, the future of TV is more dynamic than ever!

April 8, 2024

MIPTV 2024: Leaders Reveal the Creative Forces Transforming TV

MIPTV 2024 highlighted the rapidly evolving landscape of television, with leaders focused on the power of FAST, AVOD, and AI’s growing influence. Collaboration between brands and producers is becoming essential, as brands take a larger role in content creation. Meanwhile, the maturity of streaming markets demands new strategies for audience retention, and AI promises to revolutionize content production. Across the board, creativity and adaptability are the keys to thriving in this new era.

March 18, 2024

Barbie bests Netflix’s Maestro in VoD battle of the Oscars

“Barbie” emerges as a clear winner; accumulating a far larger audience than any other nominated movie, right after the arrival to the platforms, far surpassing Netflix’s nominee, “Maestro” by 45%. In the first 7 days since release Barbie (Max) was viewed by 4.1 million unique viewers, compared to Maestro’s (Netflix) 2.8 million. Especially pressing as, at time of writing, Netflix has more than double the amount of active users of Max in the US.

March 5, 2024

Fallout Takes Top Spot as Prime Video’s Biggest Premiere

Amazon's adaptation of "Fallout" ranks second in the US and fourth globally for 2024, with over 100 million views and 91 million hours watched in just four days. Its binge-worthy release strategy reflects immediate success, hinting at sustained popularity and long-term potential.