Case Study: Golden Raspberry Awards. There is no such thing as bad publicity (March 2026)

Every year, the film industry's attention turns to the Golden Raspberry Awards, given to the worst productions. At PlumResearch, we decided to answer the main question: does nominating a movie for this award actually increase viewer interest? We analyzed the popularity of the most frequently nominated movies across all our monitored markets, checking the periods before the nomination announcements and after the awards ceremonies.

Did it trend? Exploring Pop the Balloon Live's Debut

Netflix has been experimenting with new formats to attract fresh audiences and keep existing subscribers engaged. It started with introducing live content — from live comedy events like The Roast of Tom Brady to high-profile sports matches like Jake Paul vs. Mike Tyson. Now, Netflix is venturing even further with Pop the Balloon Live, a bold adaptation of the viral YouTube speed-dating series where real singles make snap judgments about each other — popping a big red balloon when they don't like what they see.

2025 Consumer Consumption Will Focus More on Library and Non-English Language Content'

A Season of Sport

The 2024 Olympics in Paris introduced new sports like skateboarding and breakdancing, attracting global attention. Despite the hype, sports-themed movies like "Chariots of Fire" and "Eddie the Eagle" saw only slight viewership increases. Live sports events captured most viewers, but Olympic anticipation did boost interest in related media beforehand.

Suits' Halo - A Feather in Peacock's Hat

After months of anticipation, Suits' ninth and final season joined Netflix on July 1, 2024, completing the series for fans. Despite a strong start with 2.5 million unique viewers and ranking in Netflix's top 15 titles, Season 9's viewership was half that of Season 1. Only 39% completed the final season in its first week. Peacock benefited from holding exclusive rights to all seasons, seeing a 514% increase in Season 9 viewership after its Netflix release.

Did It Trend - The Roast of Tom Brady

Netflix's The Roast of Tom Brady, part of the star-studded Netflix is a Joke festival and hosted by the dynamic Kevin Hart, premiered on May 5, 2024, to rave reviews, drawing 2.5 million viewers on its debut and nearly 14 million in the first week. This comedy extravaganza outperformed most other specials on the platform. However, the three-hour runtime proved a challenge, with only 59% of viewers watching to the end. In contrast, the shorter Jonas Brothers Family Roast boasted a 77% completion rate. Despite this, Netflix continues to dominate the comedy scene, delivering top-tier stand-up and roast content.

Deloitte: PlumResearch Named in 2023 EMEA Fast 500 Ranking!

Did it Trend - What Jennifer Did

The success of Netflix's "What Jennifer Did," released on April 10, 2024, underscores the resurgence of true crime documentaries, captivating millions of viewers with the gripping story of Jennifer Pan's murder-for-hire plot and outperforming many similar titles.

It’s the Quenchiest How Huge is Avatar - The Last Airbender on Netflix [ENG] 

Why did The Sandman get renewed for the second season? [ENG] 

The journey to adapt Neil Gaiman's DC comic took 33 years, but The Sandman was definitely worth the wait. On August 5, 2022, comic enthusiasts lived to see its Netflix adaptation. Later, on November 3, the exciting news about the show's continuation was announced. And lately, Neil Gaiman revealed what to expect in the upcoming season.